"Mr. Gopal Puranik, the founder of the Puranik Builders Group, began his real estate journey as a young architect, driven by the fact that buying realty has always been and will always remain a capital intensive business. Individuals and businesses, both perceive real estate as a long term investment and long-term mortgages are the preferred route for buying realty. Two conclusions can be drawn from this perspective- The necessity for good quality construction so that the asset benefits the customer by way of durability and low maintenance." The second factor is that of value for money. Given the high cost involved in a realty transaction, customers will always want value-for-money while buying and investing in properties. Having understood these two factors at initial stages of growth, we framed a policy of offering quality construction at value for money prices. A significant aspect contributing to our ability to offer the same at competitive prices is choice of location.